Looks from Topshop Unique’s Fall 2013 New York Fashion Week show.
Photo: Getty Images
Considering its celeb cult following, global customer base (ahem, the entire MTV Style staff included), and well-deserved rep for churning out uber-trendy, supercute goods time and again,Topshop is used to major hype happening loooong before the first model steps onto the runway. But this season the U.K. brand took things one step further, making its Fall/Winter Topshop Unique fashion show even more interactive than usual with Google Hangouts beforehand, streaming backstage access, and model cams on catwalkers like Cara Delevingne and Jourdan Dunn. Because we’d do practically anything for Topshop, we set our alarms for bright and early this morning (9 a.m. on a Sunday?! Bleghhh!) to watch the action as it was happening from London. Some highlights: getting up close and personal with Louis Tomlinson in the Hangout beforehand, spying on Demi texting in the front row pre-show, AND the ability to replay the whole thing over and over again. Oh, and THE CLOTHES.
Cara Delevingne and Jourdan Dunn backstage at Topshop
Photo: Topshop Instagram
Set to a soundtrack that included Blood Diamonds, Alison Valentine, and Rodion (and which, by the way, you can buy right now), the collection was a mashup of sweet sugar and downtown spice. Think glitzy sequined skirts in pale pink, navy shift dresses, and tailored pants edged up with modern details like cutouts, crop tops, and flared sleeves. Plus, who would ever think that electric blue eyeshadow would go SO well with vintage-looking fur shawls and slouchy, off-the-shoulder jackets? Minds= blown.
This grandma chic-meets-glitter look is a whole new kind of party dressing that we can totally get behind. Can you? Watch the show at Topshop.com, and let us know what you think.