Looks from Topshop Unique's Fall 2013 New York Fashion Week show.
Photo: Getty Images
Considering its celeb cult following, global customer base (ahem, the entire MTV Style staff included), and well-deserved rep for churning out uber-trendy, supercute goods time and again,Topshop is used to major hype happening loooong before the first model steps onto the runway. But this season the U.K. brand took things one step further, making its Fall/Winter Topshop Unique fashion show even more interactive than usual with Google Hangouts beforehand, streaming backstage access, and model cams on catwalkers like Cara Delevingne and Jourdan Dunn. Because we'd do practically anything for Topshop, we set our alarms for bright and early this morning (9 a.m. on a Sunday?! Bleghhh!) to watch the action as it was happening from London. Some highlights: getting up close and personal with Louis Tomlinson in the Hangout beforehand, spying on Demi texting in the front row pre-show, AND the ability to replay the whole thing over and over again. Oh, and THE CLOTHES.
Cara Delevingne and Jourdan Dunn backstage at Topshop
Photo: Topshop Instagram
This grandma chic-meets-glitter look is a whole new kind of party dressing that we can totally get behind. Can you? Watch the show at Topshop.com, and let us know what you think.