Lana Del Rey performs “Burning Desire” for Jaguar’s new music video.
Photo: Courtesy of Jaguar
It seems like forever ago when we first announced that Lana Del Rey was the new face of Jaguar cars (come to think of it, it kinda was…) But now, almost six months later, we’ve FINALLY got a first look at her new campaign! The Jaguar F-TYPE Convertible ad comes in the form of a super slick new music video for her forthcoming single “Burning Desire,” penned and performed by Lana herself. The clip dropped this morning, and showcases LDR singing sultrily and giving off major glam retro vibes — what else is new?— dressed in a floor-length silk vintage gown by Ghost. The gorgeous outfit is pure Lana: retro with a body-hugging silhouette that fits her curves so perfectly, it’s almost like she was POURED into the dress. It’s no secret that our girl loooooves white, but it seems she’s swapped her recent foray into the ’80s for a tried and true classic Lana look.
No surprises on the beauty front, either. She’s showing off cascading brown locks, bold brows, and dramatic red lipstick and nails, for a result that bears striking resemblance to her GQ Men of the Year Awards look. It’s not particularly groundbreaking, but it obviously works for her…and who’s going to argue with that? Oh, and here’s a bonus: aside from the music video, we hear that “Burning Desire” will also be the title track to a special film by Jaguar, starring Homeland’s Damian Lewis (whoa) and produced by Ridley Scott (double whoa!).That launches later this spring, but for now, watch the video here and let us know if you’re into it!