Looks from the Asher Levine fall 2013 collection.
Photo: Getty Images
Oooh, Asher Levine. Every season we look forward to seeing the 24-year-old designer’s collection for a multitude of reasons: 1.) He has created ensembles for some of our most favorite celebs (think Rita Ora and Lady Gaga); 2.) He always busts out the most badass, goth-meets-classic-tailored-menswear looks; and 3.) He’s ALL about the music. He said this season was inspired by composer and producer Jim Steinman (who created hits like “Total Eclipse of the Heart” and “I’d Do Anything for Love (But I Won’t Do That)”) mixed with a dark obsession of bats and skulls. For the show, DJ Mess Kid took these songs and created his own, one-of-a-kind soundtrack for the models to walk to (which you can hear a sample of here), but the coolest part of his collection were the parts you couldn’t see.
Asher managed to add a technology element to his collection, transforming them from fashion into function. He said, “We collaborated with Phone Halo—they specialize in Bluetooth technology with your smart phone—and they created a custom tracker app for us. It communicates with an embedded computer chip in our weekend bag and in our premium jackets and in our gloves. What it does is it helps prevent the loss of your item. All of these are stepping stones to what fashion can embody in the future and how it can be more incorporated into our own lifestyle.” AWESOME. Check out the video below to see Asher talk even more in-depth about his fall collection, and peep appearances by rapper Le1f, stylist Andrew Mukamal, and leather harness designer Zana Bayne!
+ ASHER LEVINE TALKS FALL 2013 COLLECTION