Topshop’s High Tech Fashion Show Will Feature Model Cams, Google Hangouts, And More

Cara Delevingne and Jourdan Dunn will wear a “model cam” during Topshop’s runway show.
Photo: @CaraDelevingne’s Instagram

London Fashion Week begins in two days, and Topshop is making sure everyone scores a front row seat and a backstage pass to its Sunday show…yep, even those of us who aren’t lucky enough to be making the trek across the pond. The U.K. brand has just announced a new partnership with Google Plus, giving up close and personal access to the models and clothes, and….DUNDUNDUN, perhaps changing the face of fashion shows all together. It’s a bold statement for sure, but when else will we be able to live vicariously through models like Cara Delevingne and Jourdan Dunn, as well the buyers, designers and brains behind one of our favorite labels?! Perhaps taking cues from Diane von Furstenberg and her Google glasses last season, select girls will wear HD cameras on their clothes as they walk down the runway to give everyone at home the experience of being a model— virtually, anyway. Think of it as taking the whole “watching Fashion Week in your PJs” thing to the next level. Amazing, right?!

Additionally, Cara, Jourdan, and fellow Topshop faces Rosie Tapner and Ashleigh Good will host ‘Road to the runway’ a video diary that goes from the very first fitting all the way to the show. And the coolest part is, this is ONLY the beginning of Topshop’s ultra high tech takeover. Is this the future of fashion shows? Watch the preview vid below and let us know what you think!

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