Florence Welch Launches Jewelry Collection On Flotique

Florence Welch launches jewelry line on her Flotique merch store.
Photo: Getty Images/Courtesy of Florence + The Machine’s Flotique

We’ve known this day, the one wherein Florence Welch finally shares a bit of her incomparable style savvy with the public by way of some sort of personally unique design venture, was a long time coming. From her Karl Lagerfeld muse status to her Gucci-heavy tour ensembles, we’ve been clawing for even the smallest morsel of Flo’s fashion expertise and impeccable personal style to somehow be imparted unto us. Thanks to the brand new jewelry collection (reportedly inspired by her Ceremonials album) that just hit her Flotique, we juuuust might have a chance to absorb a bit of Flo’s style prowess via osmosis through the rose gold and rhodium.

Flo’s Ceremonials capsule collection features a set of very roaring ’20s, art deco accessories which perfectly fit the aesthetic of Welch’s most recent album of the same name. Flotique may seem, at first glance, like a cute play on her name and “boutique” used to breath a little some special into her online merch store. Take a closer look at the items, the materials information, the prices, and you’ll see these aren’t your Claire’s celeb-backed baubles. The A-Cuff bracelet is simple while still being striking (which it better be at $82.50). The earrings are similarly Gatsby-esque with long, dangly chains cascading from rose gold “A” shapes or rhodium “O”s and ringing up at $49.50. Check out the rest of the Florence + The Machine jewelry capsule collection at the Flotique and let us know what you think!

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