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Not knocking hosiery or anything— it just doesn’t exactly fall under the general badass reps that rock ’n roll bands work to carefully curate over the years. But clearly The Black Keys are the exception to the rule, because drummer Patrick Carney has just announced he’s investing in… wait for it, a sock brand. The Ohio-bred musician and half of the Grammy-winning duo has taken a stake in California company Richer Poorer, maker of “socks for the man that is as versatile as the American landscape.” The business deal might seem random, but according to Carney it just works. He told WWD today that “I’d never invested in anything outside of stocks and real estate. Something as wholesome as socks sounded like a great idea to me.” Well, OK.*Shrug*
It might be a far cry from other musicians’ biz partnerships (see: Jay Z and The Nets, Lady Gaga and Turntable.fm), but hey, why not? And if Carney’s telling sock tweet from way back in 2011 is any indication, maybe the whole thing is FATE. Either way, expect the drummer to be sporting more patterns, stripes, and plaid prints on tour with The Flaming Lips this spring.