Rihanna at River Island HQ.
Photo: via British Vogue’s Facebook
We’re serving up a double dose of Rihanna news today, people, but with a girl THIS busy it’s pretty much impossible not to come back for seconds. Along with teasing a top-secret ad campaign earlier this morning, RiRi’s also prepping for her highly anticipated River Island collab. And while we recently learned her design debut will finally be revealed in its entirety on the runways at London Fashion Week next month, that was basically all we knew…until now, that is! The pop star recently took British VOGUE on an exclusive behind-the-scenes tour the studio, where we learned tons more details about the collab AND saw glimpses of the clothes. Get ’em below!
Here’s what we learned from the video: Rihanna said she been dying to design a line for “sassy young women” for basically forever, and now she’s finally won her chance with River Island. The collection takes cues from her own personal style and will reflect her various moods, so expect a “range of different moods and different attitudes, because I’m assuming my fans will be the same way” What else to expect? It’s “casual, it’s chic, it’s flirty….” she said, as she pores over the clothes and sketches in her Kenzohat and black top. “I want the character to come out in the clothes, without trying too hard.” Well, consider us SOLD.
But don’t just take our word for it. Watch the video at vogue.co.uk and tell us what you think!