Get A First Look At Taylor Swift’s New Keds Campaign!

Taylor Swift for Keds.
Photo:Courtesy of Keds

It wasn’t too long ago when we announced that Taylor Swift was teaming up with Keds on a line of Red-inspired Champion sneakers, and while we obsessed over the news back then, we’re obsessing even more now, because this collab’s definitely NOT over yet. The pop star and the classic shoe brand have even more awesome news up their sleeves, with a whole new campaign featuring great kicks AND an even greater cause. Meet, the just-launched website filled with fashion, music, and lifestyle content designed to inspire girls all over the world. This online destination-slash-store (since it’s in conjunction with Keds, you can still shop all the styles) stars Tay modeling her supercute shoes…not to mention, dishing out advice on personal style, showbiz, and being true to yourself.

And the best part is, this is ONLY the beginning! Taylor’s going to be designing nine different styles (!!) of Keds debuting April 2013, with additional collections each season for the next three years. Judging from the candy colored sneaks already available online- polka dots, florals, AND stripes- you know this is going to be good. So just in time for your weekend chill out sesh, check out and let us know what you think of Tay’s latest project!

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