Carly Rae Jepsen for Candie’s.
Photo: Courtesy of Candie’s
It’s been a hot second since we last heard from Carly Rae Jepsen, but now the “Call Me Maybe” singer is back in full force, kicking off the new year with a HUGE new project. Meet the newest Candie’s girl, you guys! The pop star follows in the (high heeled) footsteps of prior brand faces like Vanessa Hudgens, Britney Spears, and, most recently, Lea Michele, showing off the retailer’s affordable wares.The Spring 2013 ads, which cross our radar just in time for Valentine’s Day, shows the pop star looking picture perfect in breezy tops, flouncy skirts, and dresses adorned with festive heart cutouts. While all the clothes are predictably cute, THIS Candie’s campaign is different from the rest because Carly actually shot it herself! In addition to modeling the collection, she photographed herself in the pieces using a good old fashioned photo booth. Talk about double duty…
Behind the scenes of Carly Rae Jepsen’s Candie’s shoot.
Photo: Courtesy of Candie’s/p>
It’s not the first time Carly has fronted an ad campaign (remember her shoot with Wet Seal?) but this does mark her debut as spokesmodel AND photographer. As she said in the press release, “It’s a dream come true to be in the company of such amazing women! The photo-shoot was really fun because it was so different—I’m actually the photographer as well and can’t wait to share it with my fans!” Judging from the ads as well as the beyond adorable behind-the-scenes snaps above, expect a LOT more cuteness when the Candie’s collection arrives exclusively at Kohl’s in a few weeks.