Rihanna teased her River Island Spring/Summer 2013 ad campaign last month.
Photo: Courtesy of @badgalriri’s Instagram
THIS. IS. HUGE. Rihanna’s been doing a reallyyy good job of keeping her forthcoming River Island collection under wraps so far, but big news, you guys! We just got word this morning that the pop star will reveal it all to the masses during London Fashion Week. Amazing, right?! She’ll unveil her capsule during a runway show on February 16, joining fellow LFW designers like Richard Nicoll, JW Anderson, Vivienne Westwood on the catwalk. And while the show itself is invite-only, luckily we have to wait a few more weeks before the clothes hit the stores and online on March 5. RiRi’s just as pumped as the rest of us, telling British VOGUE, “I have wanted to design my own collection for a long time and to present my collection for River Island alongside all of the other great design talent at LFW is a real privilege. I can’t wait to see the reaction from my fans and the fashion press!” Neither can we, Rihanna…neither can we.
The pop star has crammed some SERIOUS multitasking into the past few months after announcing her collab back in July. It’s hard to believe it’s only been a year since Rihanna first visited the London retailer’s HQ last February, and since then she’s wrapped the Spring collection, shot a campaign, AND finished her Unapologetic album. No big deal.
So once again: mark your calendar, set your phone alarm, tattoo it on your hand (just kidding, don’t), because it’s ALL going down on February 16. And of course you know we’ll be there to report each and every item of Rihanna’s River Island collection as soon as it hits the catwalk. Get excited!