Rodarte, Jean-Paul Gaultier And Stussy Prove That Designer-Food Collabs Are The Next Big Thing

Kate and Laura Mulleavy designed a gift card for Starbucks.
Photo: Getty Images/ via Starbucks

Even if we’re not quite ready to splurge on that gorgeous $2,760 brocade dress Rodarte crafted this season (womp), that doesn’t mean we’ll never get our Kate and Laura Mulleavy fix. After all, the girls have teamed up on affordable collections for retail giants like Target and a capsule for Opening Ceremony in the past, there’s still an awesome chance to add some of their signature cool-girl designs into our own lives without hurting our wallets. Oh, and here’s one more to add to the list: just last fall the sisters joined forces with Starbucks on a selection of gift cards, mugs, and tote bags based off their own runway designs. While these mass market goods definitely AREN’T the same as owning as a Rodarte original, they do mark a significant new trend happening in the fashion world…the designer-food collab.

Jean-Paul Gaultier with his Coke Lite bottles.
Photo: Getty Images

Remember when Karl Lagerfeld joined forces with Diet Coke on signature bottles back in 2011? Jean-Paul Gaultier is hot on his heels. The fellow French designer ALSO crafted his own edition for Coca Cola last year, making us all the less likely to trash our high-fashion beverages after we finished them. C’est magnifique!

Stussy’s Pure Canadian Maple Syrup.
Photo: via Stussy

Last but not least, there’s Stussy. In December the streetwear label took its branding to a very unlikely place…syrup. The Canadian outpost crafted its very own bottle of Pure Canada Syrup, which it claims is ” A must-have in every household from Vancouver to Toronto.” Sorry, Aunt Jemima, but we’re going to have to go with Stussy on this one…

What designer-food collab are YOU dying to see in 2013? Let us know!

Like us on Facebook so we can be friends and follow us on Twitter @MTVstyle to talk.