Asher Levine Dishes On Designing Rita Ora’s “Radioactive” Video Outfit In Exclusive Interview

Rita Ora wears a jumpsuit by Asher Levine in her new “Radioactive” music video.
Photo: Courtesy of Asher Levine

Proving that the pop star’s year of domination isn’t quiiiite over yet, Rita Ora just HAD to squeeze in one more project before 2012 comes to a close. The pop star dropped her “Radioactive” music video upon the world yesterday, and let’s just say the ex-terrestrial clip is equally as killer as the Sia-penned track. It features not-so-subtle Illuminati references, spacey graphics, and out of this world outfits…including a key costume by our boy Asher Levine. The New York designer and MTV Style fave custom-crafted the molded skin jumpsuit for Rita, a statement look that takes cues from his own Spring 2013 collection. “We had been talking to Rita Ora’s stylist for some time about possibly dressing her,” he explained to us over the phone yesterday. “When they got the direction for her new video and they needed a super futuristic cyber-type of outfit, they came to us.” Sci-fi has never looked so cool.

Rita Ora wears a jumpsuit by Asher Levine in her new “Radioactive” music video.
Photo: Courtesy of Asher Levine

Hopscotching the line between sultry and strong is harder than it looks— but according to Asher, the secret in Rita’s case comes from the molding and silicone. “We used the same texture that we’d molded for our latest collection for the video, and it was great timing, because the silhouette fills that bio-glam thing they were looking for and really shapes the line of Rita’s body.” There’s no question that the 22-year-old LOVES onesies, so major props to Asher for crafting a bespoke version that’s not the least bit similar to her patterned, sparkly, or fleece favorites. While the bespoke video jumpsuit is one-of-a-kind, there’s good news— Asher’s just rolled out his debut womenswear collection! So whether or not we’ve got a hit single on the radio like Rita, we can ALL start making room in our closets…

In the meantime, check out more from Asher Levine here.

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