Would You Wear Pizza Hut Perfume?

Would you wear Pizza Hut perfume?
Photo: Courtesy of Pizza Hut Canada’s Facebook

It’s pretty hard to compete with the behemoth of awesomeness and innovation that is the Domino’s Pizza Tracker, but don’t say Pizza Hut isn’t trying. What started as a jokey Facebook post to Pizza Hut Canada’s page last August has now snowballed into a full-blown IRL eau de pizza bottled fragrance. No, really. Pizza perfume is a thing that actually exists now, thanks to the folks at Pizza Hut. But what we want to know is: would you actually wear it?

Before you answer, someone wanting to make pizza their signature scent may not be all that bizarre. The idea started as a joke, but due to the overwhelmingly positive response, Pizza Hut and their creative/digital agency Grip Limited kicked this project to manufacturers. And really, it’s not like Pizza Hut is the first to tap into the food-based fragrance market (see Burger King’s Flame and “Que,” the barbeque cologne). PLUS, Cosmo says dudes are way into the smell of cheese pizza (or rather, we believe their words were that cheese pizza is one of the “surprising scents that turn him on” *pause for necessary break*), sooooo yea. There’s that.

According to Grip’s managing director of digital, Adam Luck, “it smells like dough with a little bit of seasoning added.” Pizza Hut’s director of marketing, Beverly D’Cruz, added to the description saying, “We discovered it was hard to match the smell of freshly baked bread, but it smells somewhat close,” but added one spritz could fill an entire room with pizza-smell. But like, dough? Baked bread? That sounds more like a perfume for Panera than for Pizza Hut, AMIRITE? Where’s the tomato sauce and cheese? More importantly, why am I becoming so invested in this pizza fragrance?

It’s worth noting that Grip Limited ALSO works with KFC and Taco Bell which are both under the Yum Brands umbrella. Depending on the reaction to this projected pizza-lover stocking stuffer, could that mean a scent series is on the horizon? A fried chicken fragrance? An eau de Nachos Bell Grande? Would they create a Britney Spears Fantasy Twist-style package for a combination Pizza Hut and Taco Bell double-bottle? Would Das Racist get back together to do the commercials???? Probably not. But a girl can dream, right?

{via Business Insider}

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