Nicki Minaj Debuts Campaign For Lavender MAC Viva Glam Lipstick!

Nicki Minaj’s new Viva Glam lipstick campaign.
Photo: @MACcosmetics Twitter

You KNOW it’s going to be a fantastic day when you’re greeted with an image of Nicki Minaj as soon as you turn on your phone to check Twitter first thing. Maybe it’s her kooky blonde hair, her yellow bathing suit or her sunshine-y smile, but leave it to Nicki to banish that early morning bleary eyes, foggy brain, and bad mood pretty much IMMEDIATELY. After all, pop stars floating in a pool of purple lipsticks= SO much better than coffee, right?! It’s all part of her brand new MAC Viva Glam campaign launching early next year, and we couldn’t be more excited. While her former Viva Glam partner-in-crime Ricky Martin was busy working on his own super-smooth lip conditioner, our girl had a solo project of her own in the works. She’s trading that Barbie pink lipstick of last season for purple and launching a lavender shade in February. World, are you ready for this?!

MAC broke the news today, tweeting out the ad campaign image along with their own excited announcement…and the hashtag #LAVENDERISTHENEWPINK. Hm…intriguing. Purple lips have been making cameos all over the place the past few seasons, on the runway at shows like Marc Jacobs and Vena Cava and on stars like Leighton Meester and Drew Barrymore, so we’re willing to give the shade a shot when it launches in February. How about you? More importantly, what do you think of Nicki’s new campaign!?

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