The One Direction Perfume Is Actually Happening!

One Direction.
Photo: Getty Images

When we first heard that One Direction might be creating their own perfume about a month ago, we didn’t want to get our hopes up TOO high about the project just in case it never actually happened. But now we can officially commence the freakout, because the news is confirmed! WWD reported this morning that the boys have landed a deal with Olivann Beauty for their very first 1D scent. They’ve done an impressive job keeping it a secret, since Harry, Zayn, Liam, Niall, and Louis have been working, brainstorming, and crafting ideas for about six months(!) on the project. Pssst: hear that steady, high-pitched sound? Yeah, it’s the excited screaming that we imagine is happening from girls all around the world right this second…and you can bet it’s going to get a LOT louder when the perfume hits stores next fall.

Although the boy band is keeping quiet on the ~official~ details, here’s what we do know: just like Justin Bieber’s “Girlfriend,” this scent will be targeted squarely at the ladies. You can buy it first in cities the band is hitting on their world tour next year, with even more markets to follow. Oh, and stay tuned— more info, like the name, will be unveiled early next year. Until then, though, let’s place bets! What do you think the perfume will be called? What’ll it smell like? The success of this collaborative fragrance is inevitable. But just like their individual Teen Vogue covers, do you think each of the five guys will score his OWN trademark scent down the line? Tell us in the comments!

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