Selena Gomez announces her partnership with adidas NEO.
Photo: Getty Images
THIS. IS HUGE. You guys, Selena Gomez is the new adidas NEO style icon! She announced her partnership with the brand just today, which will include duties like fronting the new campaigns and designing her own collections of sneakers, clothing and accessories. Amaaaazing! But um…wait a second. If this news all sounds a little bit familiar, it’s probably because on-again-off-again bf Justin Bieber nabbed a similar gig just a month ago (Coincidence? We think not). But whereas Justin’s not creating his own sneaks quite yet, Selena told Teen Vogue that you can expect HER first collection for the label early next year.
This comes on top of Selena’s current Dream Out Loud collection for K-Mart, an eponymous fragrance and a jam-packed schedule that includes mag covers and a little movie called Spring Breakers. Needless to say, this girl is BUSY, and we can’t wait to see how her new adidas NEO project turns out! For now, though, tide yourself over with the singer and actress’s new campaign video below.
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