Britney’s regal side.
Photo: Courtesy of Britney Spears’ Youtube Channel
From on-set Twitter photos, to print campaigns, to commercials, Britney Spears’ Fantasy Twist fragrance campaign has been like a lesson in advertising. We’ve watched since the very beginning, when all we knew about the fragrance was that it was two scents in one and that, in the campaign, Britney was dressed like Cleopatra in a hotel hallway, but we’ve known all along that the full length commercial was going to be awesome. Well, its finally here, and you’re not going to be disappointed. Britney appears as Cleopatra, as a sequined club queen, a flapper and finally as a super glam goth in the commercial, representing the many personae a girl can take on. She struts and spins through the hallways of a hotel, serving as muse for its various denizens. The photo campaign was shot by Ellen Von Unwerth, and both it and the final ad possess a high fashion gloss that’s refreshing to see from a fragrance campaign. Britney is a true chameleon, pulling of the drastically different styling of each look with ease. Watch the full commercial below!