Ellie Goulding performs ’Only You’ for ASOS.
We first tipped you off to ASOS’s ridiculously rad holiday campaign a couple of weeks ago when we unveiled the brand’s #BestNightEver images with Azealia Banks, Ellie Goulding, and model Charlotte Free. Now that these sparkly, spangly, and downright ADORABLE pics have had some time to properly sink into our fashion subconscious (is that even a thing?), our girl Ellie G. is here to help jumpstart our shopping list, and who’s going to argue with that?! The U.K. singer has just released a new music video for the concept campaign, showing off an exclusive cut of her single “Only You.” The breezy, electro-pop track is pretty awesome in itself, but get this— from her embellished top to her cracked PU shorts to her wedge ankle boots, it’s 100% shoppable! Mhmmm….genius.
It’s not the FIRST time brands have used music videos as a shopping force- SSENSE did it a while back with Iggy Azalea and Diplo– but more companies are surprisingly slow to follow suit. However, we’re talking about three of our favorite things here! So when you combine music, shopping, and, um, instant gratification, consider this a triple threat anyone can appreciate. Watch the video and nab Ellie’s holiday style picks here …and start planning your winter social life accordingly.