Robert Pattinson Named New Face Of Dior Men's Fragrance [UPDATED]

Robert Pattinson Dior

Robert Pattinson.
Photo: Getty Images

Yes, it was a rough night for us on the East Coast, but we can happily say we made it safely through Hurricane Sandy, and we hope our readers (and their friends and family) are safe as well. Some of us were even lucky enough to wake up with their electricity and wi-fi restored (a.k.a. me), so we thought we'd fill you in on a little fashion news while we had the chance. Yesterday evening, E! Online exclusively broke the news that Robert Pattinson signed a "mega-deal" with Christian Dior to be the new face of their men's fragrances. R Pattz follows in the path of actors Natalie Portman, Charlize Theron, and Jude Law, who formerly fronted the French fashion house's campaigns.

It's interesting to note that Kristen Stewart has also been endorsing her first high-fashion fragrance (Balenciaga's Florabotanica perfume) as of late, which proves that those Twilight-ers have some serious couture-label modeling chops. Rumor has it that the campaign will be a Moulin Rouge-inspired black and white shoot, but it looks like we'll just have to wait and see! Tell us, are you excited to see Robert Pattinson's first fragrance campaign? Let us know in the comments below.

{via E! Online}

UPDATE: Unfortunately, it looks like the Robert Pattinson Dior fragrance campaign wasn't real after all. Dior's press office told The Hollywood Reporter that the "reports" were just rumors and no contracts have been signed. BUMMER. Welp, looks like our R Pattz fragrance dreams haven't come true just yet, but we are willing to wait for the real deal.

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