Check Out Lana Del Rey’s Winter H&M Campaign Images

Lana Del Rey in H&M’s Winter campaign.
Photo: Courtesy of H&M

Sometimes when you hear that an artist has been tapped to be the face of a brand, that just means a wham bam campaign, some images, maybe a billboard, and then done. H&M, however, are showing off their girl Lana Del Rey in a campaign that’s as multifaceted as the singer herself. What started out as a rumor bubbling up from the depths of the online fashion universe has quickly transformed into a holiday campaign, an awesome video, a live performance and now, a winter campaign. The cool blue images feature Lana in one of her favorite retro pin-up girl poses: leaned against a car staring into the camera with what you can’t quite be sure aren’t daggers. Leather-look leggings, oversized sweaters and even a fur vest make appearances in the campaign, which combines urban chic with an almost apres-ski vibe, particularly through cropped down parkas with cinched waists. It’s refreshing to see a campaign that looks so editorial–in fact, the photos are actually more interesting than a lot of Lana’s past editorials, combining dramatic set styling with ultra modern clothes, while still staying true to Lana’s vintage, nostalgic aesthetic. Check out the campaign images after the jump!

Lana Del Rey in H&M’s Winter campaign.
Photo: Courtesy of H&M

There’s something very 1960’s about the images, which remind us a bit of the classic spy TV show The Avengers, or of the heroine in a James Bond flick. We’re definitely ready for our cold weather season to look this good.

CHECK OUT ALL OF LANA’S H&M CAMPAIGN IMAGES

Lana Del Rey in H&M’s Winter campaign.
Photo: Courtesy of H&M

Lana Del Rey in H&M’s Winter campaign.
Photo: Courtesy of H&M

Lana Del Rey in H&M’s Winter campaign.
Photo: Courtesy of H&M

Lana Del Rey in H&M’s Winter campaign.
Photo: Courtesy of H&M

Lana Del Rey in H&M’s Winter campaign.
Photo: Courtesy of H&M