Justin Bieber Is The New Face Of Adidas NEO!

Justin Bieber and his gold adidas Neo sneakers.
Photo: Via adidasneolabel’s YouTube

Justin Bieber knows his sneakers. Whether he’s wearing studded Supras, gold Skytop IIs or swanky suede YSL, he has enough sneaker swag to convince even the MOST high heel-obsessed girls that they need a pair of identical kicks. Let’s face it: the Bieber effect is in overdrive, and it’s not going anywhere anytime soon. So in a totally genius move, Justin’s just signed on with the adidas NEO brand as its newest “Global Style Icon.” This means that the singer will rep the sneaker and lifestyle brand starting in 2013, including fronting ad campaigns, making personal appearances, AND a top-secret project that Biebs hints at below. What do you think it is?!

Although we can’t get all the details quite yet, we’ve found something to tide us over until then— Justin’s giving away several pairs of the EXACT SAME GOLD NEO SNEAKERS he’s been wearing on the Believe World Tour. All you have to do is get the clues on Facebook for the chance to score them AND meet Justin in person. Minds = blown. Get the scoop from Justin himself in the video, and let us know what you think of his newest project!



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