Joseph Gordon-Levitt’s Production Company hitRECord Pairs With Levi’s

JGL wore a hitRECord tee to the premiere of The Master at the Toronto International Film Festival this year.
Photo: Getty

How does Joseph Gordon-Levitt find the time to do so many things at once? Between his duties as one of Hollywood’s a-list to running hitRECord, his open-collaborative production company, Joe is one of the busiest men in the entertainment industry, but that’s what you have to do if you want to be successful AND innovative. hitRECord, which Joseph founded as a way to let artists, writers, filmmakers, and musicians collaborate on creative projects and actually get paid for them, is getting ready to embark on its Fall tour, and announced today that they will be taking a new partner along for the ride: Levi’s. Joe explains the collab in a video released by hitRECord, which you can watch after the jump. He says that, in addition to the fact that Levi’s has an amazing track record working with artists, he also “wears Levi’s every day” and that his whole family has been wearing the legendary jeans forever. This is quite an endorsement, coming from a man with sartorial flair that makes us swoon like no other actor in Hollywood (it’s so true we’re so obsessed, ugh). ANYWAY, check out the video after the jump, and try and check out hitRECord on their fall tour!

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