Rihanna Strips Down, Goes Blonde In New ‘Nude’ Fragrance Campaign Image

Rihanna’s new campaign for her Nude fragrance.
Photo: @badgirlriri’s Instagram

Ok so she’s not all the way down to her birthday suit, but Rihanna is nearly naked in a photo for her fragrance, Nude, that she leaked on Instagram over the weekend. She posted the photo, alongside the caption “Here is my new add [sic] for a brand new fragrance #NUDE !!! Make sure you smell sexy, especially naked, this fall!!!” on Friday evening, starting off the holiday weekend with a big piece of news. The campaign also shows Ri with as an old Hollywood-style blonde, a hair look that’s completely unlike the super fashionable pixie cut she’s been sporting since the 2012 VMA’s. She shot the steamy pics back in May, when she announced, also via Instagram, that she would be putting out the new fragrance, and we’ve been tapping our toes wondering about them ever since. With Nude set to be released this fall, however, they’re right on schedule for a super hot holiday release.

It’s pretty much a done deal that Nude will prove to be hugely popular, as Rihanna’s two previous forays into the fragrance game have been massive; even record breaking. Her first scent, Reb’l Fleur, was enormous, and its follow up, Rebelle, broke sales records in the UK, outselling all of the other celeb perfumes out at the time.

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