Beyonce reveals her House of Dereon Winter 2012 campaign.
Photo: Courtesy of House of Dereon
What’s that you say? You thought it was fall? Why is Beyonce already making us all painfully aware of the creeping cold snap with her Winter 2012 House of Dereon campaign when it’s only October? WELL, that’s because Miss Bey is a smart business lady. She knows you’re booking Thanksgiving flights, daydreaming about mom’s mashed potatoes, and she realizes how QUICKLY the holiday season is going to creep up on you. You’re going to need gifts for your besties and some show-stopping cocktail dresses for the infinity billion eggnog fiestas you’re going to pen into your calendar. That’s why she’s making doubly sure that House of Dereon is your first association with the season to come. Don’t sleep on Bey. Girl knows what she’s doing.
Also, just look at this premier campaign image. Bey emerges from an icy white haze wearing a bold abstract colorblock bodycon. It’s short but has long sleeves and a high neckline and features strong “Run The World” shoulders. She keeps her hair in a sleek side-part ponytail and wears the dress with pointy gold pumps with black cap toes. And just look at that strut. That’s a power walk if we’ve ever seen one. A round of applause for Bey, Tina Knowles and campaign photographer Jean-Baptiste Mondino for a striking, chic, AND sexy shot. We can’t wait to see the rest of the collection!