A still from Iggy Azalea’s “Back 2 Tha Future (My Time)” video.
Photo: Iggy Azalea’s YouTube page
We might not be able to rap like Iggy Azalea or snarl like Iggy Azalea, but at least we’ve tracked down the first step to DRESSING like Iggy Azalea. The secret: it all comes courtesy of the Australian stunner’s stylist Alejandra Hernandez, who’s worked with Iggy on photoshoots and music videos, like “The Last Song,” “My World,” and most recently “Back 2 Tha Future (My Time).” We’ve had the kaleidoscopic clip on loop ever since it dropped on Friday, still kiiiind of hypnotized from the thumping beats, trippy graphics, and killer, gotta-have-it fashion. So what’s the story?! As Alejandra told us over email, Iggy’s “vintage craziness” in the video comes from shops all over the country. The original plan for the vid was to shoot in front of a wall painted with Renaissance artwork, but after being unable to stalk one in L.A., Alejandra replaced the idea with art-inspired clothes, like the epic Mona Lisa topper above. “The Mona Lisa motorcyle jacket was the first thing I saw and was like “Oh my God, that’s so Trap Gold.” Agreed!
In true Iggy fashion, the video style is a high-low mix of streetwear, designer items, and one-of-a-kind customized pieces. Think retro Versace gold pants from a Parisian flea market, vintage bodysuits, and adidas booty shorts that Alejandra created herself (they were formerly track pants). Although it might be tough to retrace these fashion steps yourself, you CAN score the exact same bandana outfit Iggy wears from indie designer Rik Villa. “Iggy wanted to wear an obvious men’s outfit with heels, so that’s why we threw that in there,” she told us. Let’s be real: if anyone can make this unexpected mashup of gaudy-meets-glam work, it’s Iggy Azalea. Alejandra puts it best: “The whole style inspiration behind the video really derived from the idea of being a bad hot b***** paying tribute to ’90s hip hop tackiness, yet taming it down with a hint of ’50s Hollywood glamour (the makeup, the hair, the ’50s earrings), which is pretty much Iggy’s aesthetic already.”