Lana Del Rey Performs For H&M Campaign Launch Party

Lana Del Rey performed for the H&M fall 2012 ad campaign launch party.
Photo: Getty Images

Watching this whole Lana Del Rey x H&M relationship unfold has been SUCH a treat for us here at MTV Style. I mean, not only is it a perfect example of the cross roads of music and fashion (which is, like, totally our beat), but we’ve been tracking and head-over-heels for the gangster Nancy Sinatra since the very first time we laid eyes on her sculpted eyebrows and absolute hairsprayed perfection. Her mane may be a little darker now, but Lana is still every bit the retro-channelling vixen we’ve grown to love as the face of H&M’s “L.A. Noir” campaign and even performed for the launch party last night in New York City.

Lana Del Rey performed for the H&M fall 2012 ad campaign launch party.
Photo: Getty Images

The folks at H&M definitely knew what they were doing, signing Lana on to front their new campaign. Not only does her Los Angeles sadcore steez gel completely with the ad mood and concept, but it doesn’t hurt that she can double as spokesperson AND performance act. Lana serenaded the private party with her cover of “Blue Velvet” which we heard in the official H&M campaign video that dropped yesterday. Lana took the “noir” note to heart for her performance outfit, attending the event and hitting the stage in an all-black ensemble: a satin lapel tuxedo jacket and a bustier top dress with a double-slit illusion skirt. She skipped the middle part we saw her experimenting with at London Fashion Week in favor of a deep side-part with soft, cascading waves, and kept her makeup light and natural save that signature killer liquid liner.

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