Kristen Stewart for Balenciaga Florabotanica perfume.
Photo: Courtesy of Balenciaga
There was a lot of speculation after that whole Rupert Sanders thing that Kristen Stewart may have been dropped from her illustrious job as face of the Balenciaga fragrance. Well, rest easy, y’all, because K.Stew’s Florabotanica campaign is definitely still a GO! Both the On The Road actress and Balenciaga’s creative director Nicolas Ghesquière take time in this behind-the-scenes video to talk about the Florabotanica fragrance, the mood behind the campaign, and elaborate on the choice of Kristen as the face of the perfume.
Amid shots of Kristen posing with bold cut-outs of flowers, the Balenciaga designer and his actress muse talk about the light, fresh feeling of the fragrance and how that and the Balenciaga brand were translated into the concept behind the campaign. K.Stew gives the perfume her celeb endorsement and explains why she was drawn to the campaign. Ghesquière, in turn, talks about why he was pressed to work with Stewart as the face of the brand. Watch it all for yourself in the video below!
+ BEHIND THE SCENES OF KRISTEN STEWART’S BALENCIAGA FLORABOTANICA CAMPAIGN