Lana Del Rey Is Fashionably Nostalgic In Her New H&M Video

Behind the scenes of Lana Dey Rey's new H&M commercial.
Photo: H&M's YouTube

From the swirling rumors to the official announcement to the actual images, we've been following Lana Dey Rey's H&M campaign every.step.of.the.way. Whew! So now that the behind the scenes clip has officially dropped for the commercial, you didn't think we'd leave you hanging, did you? Yeah, right. The Swedish retail giant has just released a BTS video of the NYC crooner for the brand's upcoming clip, and it's a past-perfect whirlwind of old meets new. H&M may be on the forefront of fast fashion, but leave it to Lana to work the fuzzy peach sweaters, slim denim, and printed separates with her trademark retro touch. Yes, bouffant, pout, and pointy nails included.

Behind the scenes of Lana Dey Rey's new H&M commercial.
Photo: H&M's YouTube

In the clip, which drops on September 20, Lana covers the classic '50s single "Blue Velvet." Sound familiar? That's probably because the song has been recorded by pretty much everyone, from Tony Bennett to Isabella Rossellini in the eponymous 1986 film by David Lynch. Now Lana's giving her own take on the track, pairing the melancholic, swoony lyrics with H&M's new styles. Also something to note: is it just us or does Lana's peach sweater look IDENTICAL to the one in the David Lynch clip?! Interesting.

You'll have to hold out a few more days for the real thing, but check out the sneak peek here. Just don't blame us if you suddenly feel the urge to add an abstract peplum top and statement hair clips to your fall shopping list....

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