Mary-Kate And Ashley Olsen Announce Elizabeth And James Fragrance

Mary-Kate and Ashley Olsen at the CFDA Awards.
Photo: Getty Images

We miiiiiight not be able to afford a $17,000 backpack OR have a CFDA Award to our name, but now we’ve found a way to get a coveted piece of Mary-Kate and Ashley Olsen….or smell like them, at least. The power duo announced today they’re teaming up with Sephora on a brand-new fragrance for their Elizabeth and James brand. FINALLY. We’re already in deeply love with the label’s super cute dresses and flowy blouses, so if you ask us, it’s about time we get a whiff of the girls! While this is technically not the twins’ first foray into the scent biz- they’ve rolled out body sprays for tweens in the past- it DOES mark their initial “grown-up” perfume for Elizabeth and James, and we couldn’t be more excited. No details on what the fragrance will be called or the scent notes yet, but as Sephora told WWD, “We look forward to bringing the modern perspective and fashion philosophy of Elizabeth and James designers Mary-Kate and Ashley Olsen to life with this prestige fragrance.” Um… yes!

Although the cold hard facts surrounding the fragrance are scarce, we DO know the scent will hit Sephora shelves in March. And as far as the smell goes, your guess is as good as ours. Will be it light and floral like Gaga’s “Fame”? Or sultry and spicy like Beyonce’s “Midnight Heat”? Start the predictions now! And in the meantime, tell us which PYT you think is worthy of fronting the campaign. Our money’s on ANOTHER FAMOUS Olsen….

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