Gucci To Design Florence Welch’s Tour Outfits For Second Time In A Row

Florence Welch wearing Gucci in London this summer.
Photo: Getty

Attention, anyone who’s still drying their eyes and blasting “No Light No Light” in mourning of Florence Welch’s recently-announced hiatus. No need to worry- the Florence and the Machine frontwoman clearly isn’t ready for a break just yet. In a couple of days the British music powerhouse is about to embark on a European and U.S. tour for her album Ceremonials…and get this: she’s going to be wearing Gucci every step of the way! For the second time in a row, Gucci designer Frida Giannini is outfitting the superstar in the Italian fashion house’s trademark romantic gowns, cascading fabrics, and statuesque silhouettes. Um…can you say jealous?! It’s no surprise, considering Flo has been a style magnet since the beginning. She’s worked designers like Alexander McQueen, Tadashi Shoji, and Chanel with enough glamorous ease to convince pretty much anyone (ourselves included) that our closets aren’t complete without flowy Stevie Nicks-esque maxis. But even with this varied fashion history, the 26-year-old keeps returning to Gucci time and again…which is why we’re even more excited to see what Florence and Frida have cooked up for round two.

As the designer tells WWD of what we can expect from the fall tour wardrobe, “For her on-stage style, we wanted to create a romantic yet modern aesthetic for Florence to interpret with her dark glamour and dramatic sensuality.” Considering Florence and “dark glamour” are practically synonymous, this music-fashion mashup is a total no brainer. And the best part is, we don’t even have to wait THAT long to see it all go down in person- the tour kicks off on Friday in Massachusetts! New York Fashion Week might be winding down, but the Florence and the Machine fashion show? It’s only just begininning….

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