Sammi Sweetheart Dishes On Debut Fitness Line At NYFW [VIDEO]

Sammi Sweetheart

Sammi Giancola and a look from her fitness collection at New York Fashion Week on Sept. 10.
Photo: Getty Images

These days it seems like ALL the Jersey Shore girls have been inching their way into the fashion world—JWOWW launched her Filthy Couture line back in 2010, Snooki has been KILLIN' it in the accessories department (sunglasses, flip-flops, slippers—you name it!), and now Sammi is finally making her stylish debut. The Jersey Shore girl launched her own fitness line (called The Sammi Sweetheart Collection) in conjunction with SXE Fitness at New York Fashion Week yesterday, and we were there to watch it all go down from the front row.

Tons of bronzed beauties took over the runway in skin-tight black pants and sports bra ensembles, track jackets, tanks and butt-lifting capris (we swear!). Afterward, we caught up with Sammi backstage to talk about her debut collection, and she said, "I couldn't be happier to be here. I was able to actually show something that I love. I'm an athlete myself and I work out all the time, so I designed a line that was full of colors, had the right fit." So why a fitness collection instead of a straight-up ready-to-wear line? Sammi said, "I just think when you go to the gym you're working out with other people—don't you want to feel stylish and sexy and comfortable all at the same time? That's how I want to feel, so I figured other people would want to feel like that too." Right on, sister! Check out even more behind-the-scenes footage in the video below, plus a little message from her boyfriend Ronnie!


MTV Style | Sammi 'Sweetheart' Giancola Dishes On Her Debut Fitness Line At NYFW Spring 2013

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