Cushnie Et Ochs Create Custom Fashion Week Smartphone

The HTC One phone by Cushnie et Ochs.
Photo: Milk Studios Twitter

New York duo Cushnie et Ochs already have their trademark directional designs firmly planted in the closets of fashion industry insiders and young Hollywood alike (Olivia Wilde, Kristen Stewart and Teresa Palmer, we’re looking at you!). Now Carly Cushnie and Michelle Ochs have teamed up with HTC on a new custom smartphone inspired by the label’s Spring/Summer 2013 collection. Created in conjunction with Milk MADE (the creative editorial arm of Milk Studios), the HTC One phone by Cushnie et Ochs arrives just in time for this season’s shows and naturally comes pre-loaded with all sorts of fashion-y extras and apps. The minimalist style has a sleek black and white color palette and matching earbuds, making it the ultimate complement to whatever outfit you’re wearing. Bottom line: this is a new kind of accessory that’s stylish on the inside AND out.

While designer phone cases are a dime a dozen, high-fashion phones are decidedly rare. Prada, Dolce & Gabbana, and Armani may have all rolled out their own limited-edition versions in the past (now mostly available on eBay), so who knows? Maybe this is the next wave in high-fashion collabs. For now though, we’re going to obsess over the Cushnie et Ochs HTC until we score one ourselves…and think about how our own phones have never looked so boring.

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