Leandra Medine Smiles Wide In Her New Uniqlo Campaign

Leandra Medine is repelling in fall plaids for Uniqlo.
Photo: Uniqlo

If anyone has figured out how to have it all, it’s Leandra Medine. The 24 year old blogger behind The Man Repeller has a successful online brand, partnerships galore, AND she just tied the knot (in an incredible dress, we might add). When we heard that Leandra was going to be joining Tavi Gevinson and Cyndi Lauper as a model for Uniqlo, we were beyond excited–the Japanese basics retailer is definitely not what we think of when we think Medine, as her style everything besides basic, but then we remembered that everyone has to wear jeans, right? When Fashionista interviewed Medine about the campaign, she revealed a collaboration vetting strategy that we can totally get behind: “I always and only ever do collaborations with brands that I would work with even if there was no compensation involved,” Medine said, adding, “and Uniqlo is one of my favorite, favorite brands.” Super cool in style AND in ethics

The fall shoot features Medine in what is almost certainly one of the cashmere sweaters that she is quoted as loving in the same fashionista piece, layered over a plaid button down, collar out, with a plaid down vest over top. There’s nothing too man repelling about the look, save for a necklace that reminds us a bit of a grade school craft project, and Medine’s smile is the exact opposite of anything of the sort. She’s is absolutely beaming, and we love it.

What do you think of Leandra’s Uniqlo look?