A still from Karlie Kloss’s Juicy Couture Fall 2012 campaign.
Photo: Courtesy of Juicy Couture’s YouTube channel
Karlie Kloss in real life is super smiley and sweet (who can forget this adorable W magazine Lynn Hirschberg screen test??), but she wouldn’t be one of the top models of the moment if she weren’t also a verrrrry good chameleon. And that she is as evidenced by how effortlessly Karlie shape shifts into a butt-kicking baddie for Juicy Couture’s Fall 2012 campaign video. The video is shot by Inez and Vinoodh, the photographer duo responsible for Lady Gaga’s Haus Of Ü fashion films and Justin Bieber’s MAJOR coming-of-age V magazine cover shoot, and follows Miss Kloss clad in a range of Juicy Jeans, showing skeezy dudes who’s boss up and down the beach.
The 2-minute short is soundtracked with LL Cool J’s scratch and brass-heavy “Going Back to Cali.” The nostalgic track is just bare enough to let Karlie’s wardrobe of colored furs and gem pave safety pins shine but to also punctuate her badass beach rampage. Watch the full campaign video for yourself below!
+ WATCH KARLIE KLOSS FOR JUICY COUTURE FALL 2012