Jay-Z Puts His Style Stamp On The Brooklyn Nets

Jay-Z performs in a leather Brooklyn Nets snapback.
Photo: Getty Images

It’s true. Jay-Z really can make a Yankee hat more famous than a Yankee can. But when you’re at the helm of a massive rebrand for a different sports team – enter the formerly New Jersey, now Brooklyn Nets – it’s probably time to switch snapbacks. Even if it’s one-of-one with a python overlain brim and gold buckle. *pours a little out for the fallen headgear* For years, Jay-Z has been lending favor via his status as a sartorial tastemaker to the Bronx Bombers, but with the impending opening of the shiny new Brooklyn Barclays Center around the corner, he’s switching headgear (LUHHHH that leather Nets cap) and public focus across the river.

More than just being a name and face to endorse the team’s big move, Mr. Carter had a major hand in designing the team’s new look. From the black-and-white motif to fonts to logos to apparel (I mean, this satin varsity jacket is EVERYTHING), the Rocawear mastermind applied his aesthetic expertise to the reinvention of the team’s image, pulling out every stop. According to The New York Times, Jay even personally appealed to NBA officials who reportedly had objections to the stark color scheme.

He’s used his musical influence to alter the outward perception of the arena, for sure, with a series of eight sold-out concerts immediately following the grand opening and consulting on the in-house playlist (spoiler alert: there will be more Santigold than Bon Jovi under Hov’s roof). Naturally, though, as a music AND style blog, we find the fact that there will be a Rocawear store on the premises to be equally intriguing. ESPECIALLY since the brand is going through a rebirth of its own. In honor of this Jigga renaissance, peep the below vintage House of Style clip of a young Shawn Carter giving the world its first taste of Rocawear on the 1999 VMAs red carpet. AWWWW!

{via The New York Times}


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