Conde Nast Unveils Fashion iPad And iPhone Game, Fashion Hazard

A still from Conde Nast’s Fashion Hazard game.
Photo: iTunes

Angry Birds, Temple Run, and now…fashion? Conde Nast is sticking their hands into the mobile gaming market with their new app, designed-to-be-addictive iPad and iPhone game, “Fashion Hazard.” The game takes the user through the cutthroat world of modelling, starting from the fresh off the boat, bottom of the totem pole experience of the brand new model. Intended as a “girly” answer to those aforementioned action-filled games, using the same kinetic principals (tapping, tilting and swiping the screen to move through the levels) but with a fashion aesthetic and twist. The inspiration, according to Juliana Stock, the senior director of business and product development at Conde’s Interactive Product Group, came from closer to home than just sharing a building with Anna Wintour. “My daughter was looking for a girly version of [Temple Run], but there really weren’t any,” Stock told AdWeek, “It sparked this inspiration that we should look into creating a more action, arcade-based game that would appeal to a feminine aesthetic.” Users start out as Ellie Redburn, an aspiring model from Kansas trying to work her way up to top model status, and guide her across runways rife with, well, hazards, such as other models, snakes, and cans of red paint but also with coins and additional challenges, like posing.

A still from Conde Nast’s Fashion Hazard game.
Photo: iTunes

The app, which costs 99 cents from the iTunes Store, is Conde Nast’s first game for the iPad or iPhone. The company previously launched two other apps, Idea Flight, which is a presentation and document sharing app, and Santa’s Hideout, a holiday app that lets parents track their kids’ holiday gift wish lists. We’re excited to see how Fashion Hazard performs against those tough-to-beat birds and runners. Perhaps the best way to judge will be to keep an eye on what people are playing on public transportation on their way to work.

Will you be downloading Fashion Hazard?

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