Zac Efron (And His Muscles) Star In John John Denim Campaign

Zac Efron John John Denim

Zac Efron in the John John Denim campaign.
Photo: Courtesy of John John Denim

Gulp. What's up with Zac Efron lately? We don't mean that as a rhetorical question, we seriously want to know what happened to him. He somehow became a man over the course of the past year, and we really, really can't handle it. See: The John John Denim campaign that came out yesterday. Like, WUT. We know there are clothes in these pictures, but we can barely see them. All we notice are super ripped biceps and chiseled jaws and scruffy beards, and oh my god, we're disgusting. MOVING ON. The shoot, photographed by Jacques Dequeker, shows off tons of distressed jeans, washed-out graphic tees, and studded denim jackets from the Brazilian clothing line. Zac Efron looks ANYTHING but sweet in these badass campaign photos, which were inspired by Fast & Furious (if you can't already tell). In his first look, he showed off a killer black leather vest over a sleeveless tee and faded jeans. Me-ow.

Zac Efron John John Denim

Zac Efron in the John John Denim campaign.
Photo: Courtesy of John John Denim

In another image, Zac hangs with the ladies in a deep V John John Denim graphic tee with a matching beanie. Typically we're not into this whole tight T-shirt and washed out jeans thing, but we can't help but go gooey in the knees when Zac makes weirdly scary eye contact with us while simultaneously flexing his muscles. Like, did this dude write the rules on seduction becauseeeeee everything he's doing here is working. And he's even wearing man jewelry! We usually hate that! What is going ON, people? We're so confused about how we feel right now, so we're going to look away before we get any deeper into this. Let us warn you, though, there are a BAJILLION more photos of him perched inside cars, on cars, around cars looking ridiculously hot. When you're ready, go here to check them out. *dabs sweat off upper lip*

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