Solange Knowles Is The New Face Of Madewell

Solange Knowles for Madewell.
Photo: Courtesy of MadewellMusings YouTube Channel

We knew it was only a matter of time before Solange Knowles was fronting a new fashion ad campaign and are happy to report our girl is the newest face of Madewell! We’d seen her use the selling powers of her flawless mug for good before – from Rimmel London to the now Rihanna-fronted Armani Jeans – but ever since she signed with Next Models, we could just about SMELL the new gig coming. And honestly, we think this pairing is a perfect fit!

Not only is Solange (a) totally gorgeous and (b) one of the most forward-thinking ladies in the fashion game, the Solange and Madewell storylines mesh in a way that’s almost too good to be true. Madewell, as you probably know, is the downtown-cool sister store to J.Crew, and it just so happens that’s about as perfect a fashion relationship description of Madewell’s new face and her IRL sister Beyonce as we’ve heard yet!

Solange’s first duties as frontwoman for the Madewell brand include traipsing around in well-mixed separates and flashing that infectious smile at the camera. In a punchy coral pout, glowing skin, and stacked curls to die for, Miss Knowles effectively plants the seeds to have us daydreaming about colorblock prints, denim on denim, felt hats, and a dynamite marled knit varsity jacket that we will never be able to get our of our heads until it is on our person. Job well done, Solange. Job. Well. Done.

{via People StyleWatch}


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