Lauren Conrad and her Blue Avocado XO(eco) collection.
Photo: Courtesy of PRNewsFoto/Unifi, Inc.
It’s seems like FOR-EV-ER ago that we got wind of Lauren Conrad launching an eco-friendly cosmetic accessories collection with BlueAvocado, but the time has finally come—LC’s new line has officially launched! Just this week The Hills star released a collection of sustainable and reusable products with BlueAvocado called XO(eco), which carries everything from cute food storage containers to on-the-go cosmetics bags and—get this—even a hot iron bag so you can pack your straightener in your luggage even if it’s still piping hot. SMART.
The coolest part, though, is that each one of these accessories is actually created from REPREVE-based fabric, which is made from recycled plastic bottles. There’s anywhere from 3 to 35 of them used to make each product! Insane, right? *does a round of applause* The entire collection was designed to reduce waste and conserve natural resources, and is named after her signature “XO” mark to show her commitment to a “loveable style for a liveable planet,” according to the press release. “As a designer, making greener choices has to be easy, inspiring and fun. I have designed items in the BlueAvocado XO(eco) collection with REPREVE to become a part of my daily life so I can have fashionable, eco-friendly products,” said Lauren Conrad in the press release. “If the XO(eco) collection keeps millions of disposable bags and plastic bottles from landfills and oceans, then we have successfully designed a timeless fashion statement.” The entire collection is available to purchase online at Amazon.com right this second, so what are you waiting for it? Get to it!
+ WATCH LAUREN CONRAD DISH ON HER NEW ACCESSORIES LINE