Jason Wu Launches '60s-Inspired Diffusion Line, Miss Wu!

Jason Wu

Jason Wu.
Photo: Getty Images

We're still reeling a little bit from the OTT adorableness that was Jason Wu for Target, but good news: you can never have too much Wu in your life (or your closet). We recently reported that the Taiwanese designer will be joining fellow CFDA members in a new holiday collaboration with Neiman Marcus, but that's only the tip of his creative iceberg. This morning WWD confirmed rumors of "Miss Wu," a new range aimed toward a younger audience. According to the designer, “I always see Jason Wu [the collection] as my aesthetic, my design sensibility. Miss Wu is my personality. It was really fun to explore that facet of who I am — slightly more downtown, and with a more relaxed attitude.” This chill, accessible vibe also extends to the retail plan, since you don't have to scour high fashion boutiques or major department stores in order to buy the clothes. Instead, just head to your local Nordstrom.

The collection might be named after Wu's owl logo, but the real inspiration stems from '60s style icons like Jane Birkin and Marianne Faithfull. Think girly staples like shift and A-line dresses with Mod details, bow blouses, and charming mixed prints. For Wu, the offshoot signifies a chance to break from the "hard-edged" or "too young" designs that are flooding the market nowadays. And while the collection might be skewed a bit younger than Wu's Ready-to-Wear, don't call it a little sister line. The prices range from $195 to $795, so it might not be quite as wallet-friendly as Wu's fast fashion endeavors. But judging from the sneak peek of the collection, this is a splurge that's totally worth it.

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