Photo: Courtesy of GUESS
It's official: EDM is EVERYWHERE...including the fashion industry. Yep, we may associate the thumping, high-flying Electric Dance Music with sweaty dance floors and late nights, but now the talents behind the genre are gaining serious style cred as well. First Swedish wunderkind Avicii (real name: Tim Berg) scores his very first modeling campaign with Denim & Supply Ralph Lauren. Now DJ Tiësto- arguably one of the original forerunners of the EDM trend- is taking it one step further by designing a capsule collection for GUESS.
The Limited Edition Tiësto watch by GUESS will launch in August, with the 22-piece clothing line for guys and girls following in October. And while we don't have images yet of what the collection of tops, denim and jackets will look like, we hear it's inspired by electronic music and the people who love it. So until you can see the pieces in person, we suggest heading over to GUESS for a sneak peek and start planning your next Tiësto concert now.