First Look: Georgia May Jagger’s New Material Girl Ads!

Georgia May Jagger for Material Girl.
Photo: Courtesy of Material Girl

Remember back in May when we reported that the team behind Material Girl (um, that would be Lourdes “Lola” Leon and her mom, Madonna) had recruited Brit model Georgia May Jagger for the label’s new ads? Now the campaign has finally dropped, and let’s just say it’s a collision of rock star magic. As the daughter of Rolling Stones frontman Mick Jagger, Georgia May already has music in her blood. And for Material Girl Fall 2012, she’s returning to her rock star roots in minidresses, combat boots, and motorcycle jackets.

Photo: Courtesy of Material Girl

Appropriately enough, the campaign was shot at Madonna‚Äôs MDNA tour rehearsal at Nassau Coliseum in New York. Georgia May plays the ultimate industry VIP, chilling on amps, prepping in the dressing room, and in front of a packed auditorium. After practically growing up backstage herself it should go without saying that Georgia May is a complete natural, working it in Material Girl’s adorable bandage skirts, polka dot skater dresses, and floral blouses.

Photo: Courtesy of Material Girl

Now, for the good news and the bad news. The good news: these clothes are really cute (obviously). The bad news: the collection won’t hit stores until August. So until then, take some deep breaths, check out the campaign above, and start plotting your fall wardrobe early.

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