Band Of Outsiders Stages The Longest Fashion Show Ever

A male model chilling during Band of Outsider's 60-hour show.
Photo: Courtesy of Band of Outsiders

What, Ed Westwick strutting the Men's Fashion Week runway in a teeny mustache? Been there, done that. It takes more than a star and some facial hair to impress this crowd. When it comes to the Band of Outsiders 2013 collection, let's just say the brand has found its own way to inject some creative spice into the shows. Scott Sternberg's label is swapping celebrity catwalk cameos for the longest fashion presentation...ever. Starting today, a male model will live in a Parisian art gallery for a grand total of 60 hours (that's almost 3 days!), only ducking out every 90 minutes to switch outfits. The stunt sounds a little bit like a very high fashion version of Big Brother, but we're not complaining. Passersby can check out B of O's perfectly tailored suits in the glass windows (sans invite), and those who didn't score a trip to Paris can check it out via livestream. Talk about all access.

A male model chilling during Band of Outsider's 60-hour show.
Photo: Courtesy of Band of Outsiders

Band of Outsiders has always been a label to push the boundaries, repelling models down onto the catwalk and using celebs like Michelle Williams or Rupert Grint in the campaigns, but we've got to admit: the company has outdone even itself this season. The model's wood room is stocked with "props" like art, a guitar, and books to keep him busy and each outfit change will be documented for the label's lookbook. And although watching a random dude read, walk around, or nap (um, creepy...) isn't exactly the most exciting way to spend the afternoon, if you're craving an eye candy break, then consider this total internet gold.

So what are you waiting for? Stream the longest fashion show ever here!

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