Betty Boop for Hypnôse Star mascara.
Photo: Lancome’s Facebook page.
Models, watch your back, because a new crew of cartoons is ready to steal your thunder. Okay, just kidding- Kate Moss really doesn’t have anything to worry about- but there’s been a major uptick in animated fashion stars recently, and we’re totally loving this comic resurgence. Remember back when Kermit the Frog showed his stuff for Brooks Brothers, Miss Piggy worked it in InStyle, and Bambi went center stage in Stella McCartney’s Fall ’09 ad? Yep, all of our retro faves are having a serious style moment, and now Betty Boop is the latest character to get into, uh, character. The ’30s-era icon is the model AND muse behind Lancome’s Hypnôse Star mascara, sporting a strapless minidress, sky-high heels, and her trademark flirty gaze in the campaign.
Betty shares the honors with current Lancome face, model Daria Werbowy. The unlikely (yet equally fabulous) twosome will work their onscreen chemistry in a short film directed by famed French comic book artist Joann Sfar. The film premieres on Facebook next week, and we hear that the pair will rock sparkly ’30s-inspired dresses to match the glittery mascara bottle. Can’t wait til July 2nd to see the action? Check out the sneak preview right here and let us know- which cartoon character should score the next big campaign?