Blake Lively shooting the Gucci campaign.
Photo: Getty Images
Let’s be real: we never really had any doubt that Blake Lively would be bored after Gossip Girl ends next season. But in addition to fronting multiple magazine covers at once AND a starring part in the upcoming film Savages, the actress has added yet another role to her already-stuffed schedule. She’s just been announced as the new face of Gucci’s next fragrance, “Gucci Premiere,” joining fellow Hollywood PYTS like Evan Rachel Wood as the face of the Italian brand. According to Gucci Creative Director Frida Giannini, Gucci Premiere is “inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood’s golden era,” and we’ve got to admit- with her beachy-blonde hair, killer red carpet style, and major acting chops, Blake’s the perfect mashup of retro meets modern. Oh, and even MORE awesome news: keeping in line with the perfume’s Old Hollywood theme, the campaign’s short film will be directed by Nicolas Winding Refn, AKA the creative mastermind behind Drive. Um, we haven’t been this excited for a commercial since…forever!?
No word yet on what exactly the fragrance will smell like (we hear it includes notes of orange blossom, musk, and bergamot) but mark your calendar for July 22, when it officially debuts. In the meantime, keep an eye out for Blake on the red carpet. Twenty bucks says she’s going to be sporting a LOT more Gucci from now on….