Rebecca Minkoff Animates Resort 2013 Lookbook

Designer Rebecca Minkoff and our not-even-a-little-secret bag obsession: The Morning After Bag.
Photo: Getty/Rebecca Minkoff

Is there another designer who runs the social media game like Rebecca Minkoff? Besides being super active on Twitter, Minkoff made that cray-mazing "Call Me Maybe" video with model Hilary Rhoda and The Man Repeller's Leandra Medine while the trio were getting ready for the CFDA awards, AND that ultra adorbs Spring/Summer 2012 video with Agyness Deyn. Oh and also she makes the MOST covet-worthy bags, shoes, dresses, etc., EVAR. Seriously, it's kind of embarrassing, but we've spent a really inappropriate amount of procrastination time zooming in and out of images of the Morning After Bag, which is, like, our dream bag (well mine at least). Gotta go take an Advil for my desire-headache, excuse me. *Sigh* Seriously, though, Minkoff rules, and we're positive that her boundary-breaking look book is going to rule too! Unwilling, or maybe actually incapable, of sticking to the norm, the designer is ANIMATING her Resort 2013 book, enlisting the photographic help of Aaron Stern and the digital production prowess of Killdisco Design. Now, another thing about us- we LURVE animated GIFs. Who doesn't? We also love fashion, duh, so GIFS + Fashion? Heaven.

Minkoff told WWD that she thinks of the animated lookbook as "basically a flipbook on rotation." The GIFs will allow people to see models interacting with the clothes. Each look will be created out of multiple images- unbuttoning a jacket, for example, which is one of the more image-heavy maneuvers, will require eight images to make the complete GIF, while simpler movement will take an between three and five images. We can't wait to see how the lookbook comes out, and also to see the collection, of course!

What do you think of Rebecca Minkoff's creative new take on the lookbook?

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