James Murphy’s customized Levi’s jacket.
Photo: Courtesy of Colette
Confession: around here sometimes that old “fashion is art” expression is really an excuse to buy expensive designer clothes. Maybe it’s a stretch, but still- we think the outfit you put on in the morning can totally be considered a form of artistic expression. Whether or not you buy into this theory (pun intended), leave it to Levi’s to take this natural relationship between art and fashion to an awesome new level. The denim giant has just unveiled its latest collab, an offering of reinvented retro trucker jackets customized by some of the coolest minds in contemporary art and music. Kicking things off earlier this week was former LCD Soundsystem frontman, DJ and founder of DFA Records James Murphy, who worked his magic by drawing “Too old to be new, Too new to be classic – DFA” on the back of the topper (complete with the trademark DFA lightning bolt!). Parisian tattoo shop Bleu Noir also rolled out his design on Monday, debuting a patched-up version embroidered with “Sacred Heart” and some seriously intricate illustrations. These two designs are pretty awesome on their own, but it gets EVEN better.
Today, graffiti greats Shepard Fairey and André Saraiva, a.k.a. Mr. A, revealed their own street art-inspired creations. Fairey, who’s the guy behind those iconic Obama “Hope” posters, created a washed denim edition reading “Viva Le Rok” and “Liberté, Egalité and Melodie” encircled in the middle (which means “liberty,” “equality,” and “song” in French). Saraiva, on the other hand, swapped his signature stick figurines for bold “Metaphisik” lettering splashed across the exterior. So if you’re looking to stand out in a sea of denim this summer, Levi’s has literally got your back. The only problem? Not only do these jackets cost upwards of $230, they’re only available overseas. Until you can snag an original of your own, check out the new creations over at WWD, and start plotting the DIY version now.