Jessica Simpson Launches Maternity Line

Jessica Simpson and a look from her new maternity line.
Photo: Getty Images/WWD

As if Jessica Simpson wasn’t ALREADY owning the fash industry with her wildly successful Jessica Simpson Collection (New York Magazine deemed her “The $1 Billion Girl”), which carries everything from clothing to shoes to handbags, she’s expanding her empire even FURTHER to include a maternity line! After the recent birth of her baby girl Maxwell Drew, we could help but notice her killer mommy-to-be style while promoting her new tween fashion line “Girls” AND starring as a mentor on NBC’s Fashion Star this year. Jessica signed a deal with Destination Maternity and created a collection that will include tons of “breezy, everyday pieces” that are inspired by a vintage ’70s feel, according to the press release. The line will include denim, leggings, printed tops, maxi dresses, body-conscious jersey knit dresses, chunky knit sweaters, jackets, and blazers.

Jessica said she’s “so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great! You want to wear clothes that are flattering to your baby bump; you want to show your bump off.” We’re particularly loving the tied floral top and dark denim skinnies outfit (above) from her soon-to-launch collection because it’s the perfect mix of comfy AND cool. Other looks include a cozy knit sweater and gray tee ensemble and a hot pink blouse paired with leopard (!!!) leggings. The maternity line (which starts at $36) hits stores this fall and will be sold in more than 700 retail locations including Macy’s.

{via Destination Maternity and WWD}

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