Jessie J and Rihanna wear head-to-toe Boy London outfits.
Photo: Getty Images/Courtesy of @Wossy's Twitter
Boy London is officially back, y'all! The iconic graphic black and white collection started by Stephane Raynor in the '80s has made its return to the mainstream this year thanks to supporters like Jessie J and Rihanna. When RiRi was spotted on The Jonathan Ross Show in March sporting an entirely Boy London ensemble (and we mean ENTIRELY—she wore a hat, turtleneck, and skirt by the brand), her appearance alone boosted their sales 45 percent. Yeahhhh. Just last week Jessie J also wore a head-to-toe Boy London outfit but opted for an oversized sweatshirt and leggings ensemble instead. She dressed up her look with some spiked Jeffrey Campbell Litas (NEED) and bright crimson lips.
We couldn't be more excited for Boy London's much-needed comeback, and we find it incredibly interesting that when celebs wear the brand, they go all out. It's not just a sweater here or shirt there—it's the entire ensemble. We can't get enough of Jessie J's comfy-yet-cool get-up, but in this style showdown we think Rihanna totally takes the cake (heh). She managed to make a unisex brand look oh-so-feminine, but what do you think? Did Jessie J or Rihanna do head-to-toe Boy London best?