Benefit Cosmetics And Marvel Team Up On The First Beauty Superhero

Photo: Courtesy of Benefit Cosmetics/Marvel.

Spider-Man, Captain America, and The Incredible Hulk don’t really have much in common with makeup. After all, these guys have bigger things to do than stand around in front of their mirror getting pretty. But who knew?! Turns out, superheroes and beauty are more similar than you’d think. San Francisco company Benefit Cosmetics has joined forces with Marvel (the creative geniuses behind these characters, as well as movies like The Avengers) on the very first beauty-inspired comic crimefighter ever. Meet SpyGal, the bad guy-zapping, vintage-inspired cool girl, and title character in the newest Marvel adventure.

Born out of Benefit’s latest product, the new POREfessional primer, this beauty muse is an adorable retro nod to fellow illustrated comic stars like Wonder Woman, Betty, and Veronica (plus, doesn’t she kind of remind you of Carmen Sandiego with her espionage wardrobe?!). She comes decked out in a sleek blue trench, badass over-the-knee boots, and a fedora for her inaugural crazy adventure. But even though SpyGal’s born out of makeup (literally), she’s clearly not just a pretty face, and here’s proof: the debut issue of her comic was written and sketched by the brains behind Captain America and X-Men…so expect plenty of action. You can score the page-turner for yourself at Benefit counters nationwide (and pick up POREfessional, too, while you’re at it). Next up, SpyGal, the movie?!

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